Customer First
Understand the customer, their problem, behavior, and journey before deciding what to market.
About Markis Johnson
Marketing has always been the thread. Now I’m building around it.
I’m Markis Johnson, a marketer and digital builder focused on lifecycle marketing, automation, analytics, ecommerce, and customer growth.
Ideas
Systems
Growth
Discipline
Freedom
My Story
More Than a Straight Line
My path into lifecycle marketing hasn’t been perfectly linear. I earned my Bachelor of Business Administration with a concentration in Marketing from Fayetteville State University and went on to build experience across digital marketing, paid advertising, analytics, websites, email marketing, business development, and entrepreneurship.
I’ve also worked in operational environments where systems, processes, accuracy, and execution matter just as much as ideas.
Where I’m Headed
Building Toward Lifecycle Marketing
The area I’m most interested in brings together customer journeys, CRM, email and SMS automation, segmentation, personalization, retention, experimentation, analytics, and ecommerce.
Build real experience. Produce measurable results. Document the work. Keep improving.
The Bigger Picture
I Want to Own More of What I Build
I spend most of my professional and creative life operating digitally, so I’ve become increasingly interested in owning digital property: websites, audiences, data, content libraries, tools, customer relationships, and systems.
MarkisJohnson.com is the first layer of that ecosystem.
How I Think About Marketing
Principles That Guide the Work
Systems Over Tactics
A good campaign can create a spike. A good system can continue producing value.
Data Over Assumptions
Ideas matter, but measurement determines what happens next.
Build → Measure → Improve
Put something into the world, observe what happens, learn, and make the next version better.
My Background
Experience Snapshot
2026 — Present
Administrative Assistant
City of Fayetteville Transit
2025 — 2026
Temporary Office Assistant
Express Employment / City of Fayetteville
2021 — 2023
Independent Insurance Broker
Entrepreneurship, customer acquisition, business development, and client relationships.
2020 — 2021
Digital Marketing Specialist
Supreme Systems, Inc.
Education
Bachelor of Business Administration — Marketing
Fayetteville State University
The Current Chapter
What I’m Building Now
- Building expertise in lifecycle marketing, CRM, automation, analytics, retention, experimentation, and ecommerce.
- Building digital properties that give me real environments in which to apply those skills.
- Building evidence through projects, results, experiments, case studies, and documented learning.
A name means nothing until you make it mean something.