The problem it solves
What is actually frustrating or limiting the customer?
Affiliate & Technology Partnerships
Useful Products. Relevant Audiences. Long-Term Partnerships.
I partner with software, technology, and ecommerce companies whose products genuinely solve problems for the audiences I serve.
My approach is built around education, product-market fit, and useful content — not inserting affiliate links wherever they fit.
Ideas.
Systems.
Progress.
Systems.
Progress.
Research
Test
Document
Improve
Test
Document
Improve
How I Approach Partnerships
The Product Has to Make Sense First
Who it is for
Which business or customer segment gets the most value from it?
Where it fits
At what point in the customer journey does the product become useful?
What makes it different
Why would someone choose this solution instead of another?
How Products May Be Featured
Multiple Ways to Create Value
Educational Content
Tutorials, guides, strategy articles, and problem-solving content.
Product Comparisons
Comparing solutions around specific use cases.
Interactive Tools
Calculators, assessments, audits, templates, and tools.
Educational sequences, recommendations, and lifecycle messaging.
Case Studies & Experiments
Documenting products in real projects and learning environments.
Resource Pages
Curated collections organized around specific business problems.
Partnership Fit
Who I Want to Work With
CRMEmail & SMSMarketing AutomationEcommerceCustomer ExperienceAnalyticsPersonalizationRetentionConversion OptimizationBusiness Software
The Audience I’m Building
Built Around Business Problems, Not Mass Reach
My digital properties are being developed for business owners, ecommerce operators, marketers, and teams searching for better ways to acquire, understand, convert, and retain customers.
Problem→Discovery→Resource→Tool→Email→Product→Referral
What Partners Can Expect
A Partnership Should Create Value on Both Sides
Context Before Promotion
Products appear where they naturally solve a problem.
Clear Disclosures
Affiliate relationships are disclosed openly.
Original Content
Recommendations are supported by useful educational material.
Performance Mindset
I’m interested in traffic, conversion behavior, and qualified referrals.
Digital Properties
Where Partnerships Live
MarkisJohnson.com
Personal brand, professional journal, lifecycle marketing, ecommerce, analytics, and digital-business experiments.
ActiveEcommerce Education Property
Independent educational property focused on ecommerce customer experience, lifecycle marketing, retention, and technology.
In DevelopmentLet’s Work Together
Have a Product That Fits?
If your company serves ecommerce businesses, marketers, operators, or digital businesses and you think there may be alignment, I’d like to learn more about what you’ve built.
Discuss a Partnership →